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How to start VTubing

8 min read ยท Facts checked

VTubing means streaming as an animated avatar that mirrors your expressions and head movements. It's a genuine middle path: viewers get someone expressive to look at, and you don't have to show your face, tidy your room, or think about lighting.

What you actually need

  • A model โ€” the avatar itself. This is the real decision, covered below.
  • Tracking software โ€” reads your webcam (or phone camera) and drives the model.
  • A webcam or an iPhone. Any webcam works for basic tracking; iPhones with Face ID do noticeably better tracking via their depth camera.
  • A good microphone. More important here than for any other kind of streaming โ€” with no face, your voice carries the entire performance. See the audio guide.

2D or 3D?

  • 2D (Live2D) is the classic anime-style VTuber look โ€” an illustration rigged so parts move independently. Cheaper, lighter on your PC, and by far the most common. VTube Studio is the standard software.
  • 3D gives full body movement and can support full-body tracking, but models cost more and it's heavier to run. VSeeFace and Warudo are common choices.

Start 2D. It's cheaper, easier, and the overwhelming majority of VTubers use it.

Getting a model, cheapest to most expensive

  1. Free sample models. VTube Studio ships with several. Use one for your first few streams to find out whether you even enjoy VTubing before spending anything.
  2. Model makers / picrew-style creators. Apps and services that let you assemble an avatar from parts for free or very cheap. Fine to start with; you'll share a look with other people.
  3. Pre-made models ($50โ€“$300). Sold ready to use on marketplaces like Booth. Good value, but not exclusive to you.
  4. Commissioned custom model ($300โ€“$3,000+). An artist designs it and a rigger animates it. This is where serious VTubers land, and prices vary enormously with complexity and artist reputation.

Setting it up

  1. Install VTube Studio on your PC (and optionally on your phone, which then acts as a better tracking camera).
  2. Load your model and calibrate tracking โ€” you'll be asked to sit neutrally and then move around.
  3. Turn on its OBS Spout/virtual camera output, or use the VTube Studio plugin.
  4. In OBS, add the model as a source and position it like you would a webcam.
  5. Set your background to transparent so the model sits over your gameplay rather than in a box.

Things that separate good VTubing from awkward VTubing

  • Move more than you think. The model only conveys what you physically do. Sitting perfectly still makes the avatar look dead.
  • Your voice does the heavy lifting. Vocal energy replaces facial expression โ€” this is why the audio guide matters more here.
  • Set up hotkeys for expressions so you can trigger reactions deliberately.
  • Check your lighting anyway. Tracking is much more reliable with an evenly lit face, even though viewers never see it.
  • Test tracking under your actual streaming conditions โ€” including at night, when your lighting differs.

The community side

VTubing has its own culture and its own audience โ€” r/VTubers is the main hub for model commissions, rigging advice and debut feedback. "Debut streams" are a genuine tradition worth understanding before you launch, since a planned debut gets far more attention than quietly appearing one day.

Beyond the avatar, everything else is the same: the setup, the settings, and getting discovered all work identically.

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