Money
CPM
'Cost per mille' — ad revenue per 1,000 views. Streaming CPMs swing wildly by season and region; December pays best.
Related terms
- Ad break
Mid-stream ads the streamer runs (or Twitch runs automatically). Streamers earn a share; many run them during breaks to spare viewers mid-game.
- Sponsorship
A brand paying a streamer to feature a product — sponsored segments, key giveaways, or #ad streams. Usually the biggest income source for mid-size+ streamers.
- Revenue split
How sub money divides between platform and streamer. Twitch is typically 50/50 (70/30 for some), Kick advertises 95/5, YouTube 70/30.